The Magnetism of a Modern Woman

The Magnetism of a Modern Woman

The powerful hidden magic between human beings, a lifelong obsession in Geta Brǎtescu’s work, is expressed in her magnet photos. Albert Kriemler took inspiration from her magnets and defined the magnetism of modern women  

"In her photomontage of Magnets (1974) in the city of Bucharest, Geta Brătescu reminds people of their own willpower and determination to act." says Albert Kriemler, "I worked with her "Magnets" as a metaphor for how attracted humans are to each other - or not! - as well as for power."

Geta Brǎtescu’s photomontage “Magnets in the City” is arguably her single most important contribution to art history. When Albert Kriemler visited her, she expressed her wish to work with her "Magnets" as metaphor for how attracted humans are to each other - or not! - as well as for power. In her photomontage of magnets in the city of Bucharest, Geta reminds people of their own willpower and determination to act.

True to Geta’s wish to work with her Magnets photos, Albert Kriemler developed his bold “Magnets” print that combines a rough, almost industrial visual with the softest fabrics and the graceful energy of a soleil plissé. Enter the fluid sleeveless dress with a silk crêpe back, a long, airy skirt with magnets print and stitched waist, top and pant and the coat in cotton gabardine with a functional magnet snap closure. The iconic Ai and the Anouk bag in cervocalf leather with magnet treatment and magnet shaped closure are surefire conversation starters. 

Geta Brătescu. The Power of the Line is at Hauser & Wirth, London, until 27 April. Read the Guardian’s review here, or get a glimpse of her life.

 

Who can resist the Magnet Ai Medium messenger bag? It is made of cervocalf leather with graphite colored hardware, detachable shoulder strap, zip and clamp pockets inside.

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